Posted On: Thursday, February 16, 2017
Precisely engineered using the most sophisticated golf ball technology, new Pro V1 and Pro V1x provide total performance for every player and deliver unmatched quality and consistency.
The overwhelming choice of players at every level of competitive golf and best-selling models around the world, Pro V1 and Pro V1x continually set the standard for golf ball performance through relentless research and development innovation and an industry-leading manufacturing process. Advancements for 2017 include new core and aerodynamic designs:
"Every time we set out to develop new Pro V1 and Pro V1x golf balls, our challenge is to set an even higher benchmark for golf ball performance," said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. "We are constantly in the field talking to golfers of all skill levels about what we can do to help them shoot lower scores. At the same time, the Titleist Golf Ball R&D and Operations teams are working together to develop new golf ball technologies that deliver performance golfers may not yet realize they need. It’s because of this ownership and commitment at every step of the process that we’re able to deliver meaningful performance improvements and make the best golf balls in the game even better."
"No matter their playing ability, golfers have a simple choice when it comes to choosing the best golf ball for their game," said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D. "Either Pro V1 or Pro V1x will give you the best opportunity to shoot your lowest score. The decision purely comes down to flight, feel and spin. As we’ve told the pros, while you may consider yourself a ‘V’ or an ‘X’ player, we think this is a great time for you to reevaluate both Pro V1 and Pro V1x to see which 2017 model is the best fit for your game."
PLAYER VALIDATION: New Pro V1 and Pro V1x have achieved immediate validation and success across the worldwide professional tours. Jordan Spieth, playing new Pro V1x for the first time in competition, won the Australian Open in mid-November. Two weeks later, Brandon Stone played new Pro V1 in his victory at the European Tour’s Alfred Dunhill Championship.
In total, more than 100 players worldwide have put the new models in play – including Adam Scott (Pro V1), Jimmy Walker (Pro V1x), Kevin Kisner (Pro V1), Webb Simpson (Pro V1), Charley Hoffmann (Pro V1), Ian Poulter (Pro V1x) and Thongchai Jaidee (Pro V1x) – since the tour seeding and validation process began on the PGA Tour in late October.
In total, the testing and validation process for 2017 Pro V1 and Pro V1x included more than 80,000 golfers of all skill levels who received numerous iterations of prototypes throughout the rigorous two-year development process. This included six different double-blind prototype tests during the summer and fall of 2015 that were instrumental in determining the final 2017 designs.
ADVANCED AERODYNAMICS: The aerodynamic improvements of Pro V1 and Pro V1x result in a more consistent trajectory:
These advancements in both dimple design and hob production combine to produce new Pro V1 and Pro V1x models that deliver a more aerodynamically consistent flight.
"If a golfer hits a number of golf balls, they will fly through a ‘window’ in the air. What we’ve done with 2017 Pro V1 and Pro V1x is make that window smaller, which is the result of a more consistent flight," Morgan said. "We go to great lengths to ensure that Pro V1 and Pro V1x are precision equipment. We know golfers depend on that consistency on every shot in their round."
PRO V1 TECHNOLOGY: 2017 Pro V1 is a three-piece, multi-component technology with a Next Generation 2.0 ZG Process Core, ionomeric casing layer, soft Urethane Elastomer cover system and new spherically-tiled 352 tetrahedral dimple design.
PRO V1x TECHNOLOGY: Pro V1x is a four-piece, multi-component technology with a ZG process dual core, ionomeric casing layer, soft Urethane Elastomer cover system and new spherically tiled 328 tetrahedral dimple design.
PRODUCT IMAGES: https://titleist.widencollective.com/c/nrjq0nio